Push Notifications
One of the mobile apps’ main advantages is the ability to send push notifications. This is a great marketing channel that lets you keep your customers aware of promotions, discounts and sales in your store. Apart from that, you can remind a user about the cart left by them or provide a personal discount for the good that they added to favourites but still have not purchased just by sending a notification. Conversion from push notifications into the actual purchases is often very high and sending those costs you nothing (compared to SMS mailings).
Unfortunately, thoughtless use of notifications may negate all the benefits of this channel. It is very easy to lose your connection with the user. Let’s start from the beginning – a lot of apps ask the user to allow sending push notifications on the very first launch. Experienced users who are already tired of the endless inflow of ads instantly press “no”. That’s it – you almost guaranteed yourself a lost opportunity to ever send this user a notification that is useful to him (and to you!). The OS developers made it so that you cannot make a new request unless the user turns the notifications back on in their settings. And there are a few users who will do so.
What can be done? The answer is ultimately simple – think of the benefit! The app should bring some benefit to the user first as the gratitude for installing it. It is absolutely unnecessary to ask permission for sending push notifications from the get-go – do it only after the user gets used to the app, scrolls through the catalog, adds a couple of items to the cart, or to favorites. Show them a stylish colorful dialogue box describing the benefits of push notifications (for example, they let buyers obtain info on the order status or get a personal discount) instead of sending a soulless system request that will most likely get rejected. Even if a user declines your request after such communication you will still have a chance that they will accept it in the future.
Have you received permission for sending push notifications? Great! Now you need not overdo it with their amount. Bombarding your customer’s phone with the same push notifications daily will not do you any good. All you will achieve by doing so is that your customer will get tired and turn them off or in the worst case – they will delete your app considering it too intrusive. We recommend you send notifications no more than once or twice a week.
Monitor the response to your ad campaigns very closely and adjust the frequency and set of promo offers according to users’ reactions. If you have a massive user base consider the mailing segmentation – do not send the same message to all users. Try to give each segment of your audience what they are interested in the most.
What can be done? The answer is ultimately simple – think of the benefit! The app should bring some benefit to the user first as the gratitude for installing it. It is absolutely unnecessary to ask permission for sending push notifications from the get-go – do it only after the user gets used to the app, scrolls through the catalog, adds a couple of items to the cart, or to favorites. Show them a stylish colorful dialogue box describing the benefits of push notifications (for example, they let buyers obtain info on the order status or get a personal discount) instead of sending a soulless system request that will most likely get rejected. Even if a user declines your request after such communication you will still have a chance that they will accept it in the future.
Have you received permission for sending push notifications? Great! Now you need not overdo it with their amount. Bombarding your customer’s phone with the same push notifications daily will not do you any good. All you will achieve by doing so is that your customer will get tired and turn them off or in the worst case – they will delete your app considering it too intrusive. We recommend you send notifications no more than once or twice a week.
Monitor the response to your ad campaigns very closely and adjust the frequency and set of promo offers according to users’ reactions. If you have a massive user base consider the mailing segmentation – do not send the same message to all users. Try to give each segment of your audience what they are interested in the most.
